co Is Social Search Just Getting Its Diapers? |

I said right here that social search was just around the corner and that it would likely go well beyond what any of us could imagine. Evidently that’s not good enough.

John Battelle, who needs no kudos from me, isn’t impressed with the new Google Social Search. The problem, he says, is that it doesn’t leverage Facebook. And he asks a good question: Why not?

I agree. You can’t build a social search engine without getting in deep with Facebook. I think Google may have rolled this one out too soon. Do you? Or is there another reason they decided to introduce social search without the largest social media company in the world? Any ideas?