The people behind Opera Mini, a web browser for cell phones, reports that Opera Mini users have saved billions of dollars just by using the popular web browser. Furthermore, usage of Opera Mini has gone up 238% since October 2008.
The lesson here for web marketers is that the age of mobile web marketing has begun. If you have started your plan for a mobile presence on the web then you should seriously start thinking about that now. I only see mobile web usage going up.
And if you are doing business in some non-U.S. countries, a mobile web presence could be even more important.
In Latin America, the top 10 countries using Opera Mini are:
- Costa Rica
But are consumers in these countries making purchasing online through their cell phones? My bet is if they aren’t now they certainly will be. Google, Facebook, and Live are very popular in Latin America and Orkut is popular in Paraguay and Brazil.
All that means is that mobile phone users are searching and using social networks in Latin America. This presents a great opportunity for marketers.
Whether in Latin America, the U.S., or elsewhere, you can expect the mobile web to be an important part of doing business online in the future. I only see these numbers going up.