co Bing Keeps Innovating: Video Search |

If you’ve been watching Bing for the past few months like I have then you might be interested in the latest development, Bing Videos.

First, I want to say I’m impressed. Bing had already introduced the video preview, which I thought was a great feature. Now, they’ve taken video search one step further and organized it around the popular topics. Go the Bing video search page (the link above) and you’ll see what I mean. The navigation is stupendous.

Plus, you still get the famous Bing preview of each video – the ability to watch a clip right on the search page.

Don’t get me wrong. I don’t think Bing Video Search has what it takes to topple YouTube or Hulu. And probably won’t even come close to Facebook, which has moved into the third most used video site position, either. But it could outdo both Yahoo! and Google in video search. Of course, Google owns YouTube so that will be a small consolation, but it will be a consolation nonetheless and it could mean greater competition between the search engines in at least one vertical. I’ve been looking forward to that day for some time.

I think Bing’s Video Search is an important step for a search engine. Is it a huge reputation enhancer? Not really. I don’t expect users to abandon Google overnight and flock to Bing. But I do think Bing may pick up some additional share due to its video search feature.