One of the questions that often pops up when discussing social media with small business people is, “Does social media afford any SEO benefits.”
Well, let’s first understand that social media and SEO are two different things. SEO is often thought of as the process of writing website content in such a way that search engines approve of it and rank it according to predetermined values for certain keywords. Social media, on the other hand, is a type of interaction online involving various media and technology platforms that allow people to communicate with each other in real or near real time.
So does social media offer any SEO benefits?
The short answer is, yes, it can. But the real benefit to social media is not SEO. Any SEO benefits you gain from social media marketing are ancillary; the real benefit to social media is that you can interact with potential clients and earn trust before you ever get to discuss what you can do for them. Social media makes for real marketing and branding online using the latest technology. Use it to drive traffic back to your website and to build trust and credibility among your audience.