Frank Reed at Marketing Pilgrim had an interesting post about social media and small business in which he says:
Many small business folks live around many small town folks. Small town folks may be using social media but they aren’t telling all of their cool friends in some urban center how they just crossed the street and are now successfully maneuvering down another block to do that again. They live where people are trying to get on with life in a difficult economic environment. As a result they are not interested in the latest and greatest social media trends. They are interested in getting what they need at the right price from someone they trust. Search engines and a good web site are more than enough to accomplish that in the vast majority of cases.
Now I’m as a big an advocate of social media as anyone, but I get this. Most small business owners are concerned about staying alive in the current economy. And that’s what makes social media such a great investment. You can do so much with so little and you don’t have to spend your time trying to impress people that don’t matter or keeping up with the Joneses.
So what is the best way to approach social media?
In just 10-15 minutes per day you can put together long-last strategy that engages with people on a real level and not just approving friends as if you are collecting baseball cards. True social media marketing is about socializing with real people, not about turning real people into numbers.
But if you have to sacrifice your family and your job to make those connections, you probably don’t need it. First things first.