Original content is king online. All content wants to be original. If you make your website content original content then it will love you forever.
There are two sides to original content – the easy side and the hard side.
The easy side is to just write. If you don’t pay attention to what anyone else is doing and just write your pages then it is highly likely that your content will be original. Easy, right?
The hard part is getting your site ranked and converting traffic. It isn’t enough to have original content. That’s easy. The hard part is getting your site ranked with easy content and converting your traffic to sales. But if you can do that and overcome the hurdles along the way then you’ll succeed online.