There’s an age old debate in Internet marketing circles still brewing. Are back links more important or should you be more concerned with on-page SEO factors?
Honestly, backlinks don’t matter a bit if your on-page SEO is off kilter. Imagine 1,000 inbound links pointing to a blank page. Think that will do good? Probably not. Who will read it?
I hope you see the point. Before you ever start thinking about building inbound links to your web pages you need to first make sure they are well optimized and ready to convert traffic. Otherwise, you’re just wasting your time.
Having said that, however, once you do have your web pages well optimized and ready to close traffic, there’s no substitute for smart link building. Backlinks are golden.