Link building is an essential aspect to doing business online. When you have a website and you want to increase your search engine rankings for the keywords that you are targeting, on-page optimization will only take you so far. Link building can get you further. It’s not a first line of offense, but it’s a great enhancer.
What methods do online marketers use to build links to their website? Here are some ways webmasters build inbound links:
- Article marketing
- Social bookmarking
- Social networking
- Viral marketing
- Forums and blog comments
- Widget creation
- Reciprocal linking
Reciprocal linking has almost gone out of fashion. Some webmasters still do it but they don’t rely on it for huge link building success. They really would prefer one-way inbound links.
When you want to take your website further and increase the already good exposure you’re getting, link building is one sure way to help you get there.