E-mail marketing is still one of the most used forms of Internet marketing and it’s easy to see why when you consider that it offers one of the highest conversion rates. Think about it. People on your e-mail list are on your list because they’ve requested to be there. If you are doing e-mail marketing the right way then you have a double opt-in process, which I recommend. That means your e-mail recipients have told you twice that they want to receive your marketing materials. If you send them something they like then they are as likely to buy it as anyone.
I like e-mail marketing. If you have a responsive list then you’ll make the sales. You’ll get conversions. And that leads to more success.
Of course, e-mail marketing includes a newsletter, but that’s not all it means. It also entails e-mail postcards, brochures, sales letters, and other types of marketing done through e-mail. The key is send out a newsletter with a consistent schedule. You don’t want to send out e-mail too often or send too little. Too much and people will get annoyed. Not enough and they’ll forget about you. So once or twice a week is enough.
And if you do it often enough with just the right offers, you’ll see the conversions. Guaranteed. E-mail marketing works.