Blogging is an interesting form of media. Most marketers will tell you that it is in the social media category. That’s true, it is. But it’s also in the SEO category, a place where many marketers are reluctant to place it.
The reason many marketers try to stay away from categorizing a blog as SEO is because they don’t want to give off the appearance or encourage search engine spam. That’s commendable. I don’t want to do that either. But the fact is, your blog, if done right, can be a great SEO tool.
To what extent is a blog an SEO tool? No. 1, it’s primary focus is on content. Content is SEO. Your website is SEO and your blog is SEO. Any content you produce is SEO.
But there are other reasons a blog can be considered SEO. It is also great for building links to any page you want to build links for and drive traffic to. And you can tag your blog with meta tags, keyword-based categories, and customary tags to make it easier for your visitors to find information they deem important. There are a ton of ways a blog can benefit you in SEO.
But it still has qualities of social media – interaction, trackbacking, widget enhanced, just to name a few.
If you really want to make the best of your company blog, use it as both an SEO and a social media tool.