How do you build a website that is user friendly?
First, let’s define “user friendly”. All it really means is that you’ve built a website that allows your visitors to easily find what they are looking for. Have you done that?
User-friendliness boils down to two things:
- Did you answer your users’ questions?
- Is your site structure easy to follow?
Internal site navigation is one of the most important things for a website. If your visitors do not see a logical layout of your website then they will leave and not come back. It’s important that you layout your pages in a logical fashion to make it easy to find information.
But each page must also be laid out logically. Optimize each web page around a single keyword or phrase that highlights a user question. Then try your best to answer that question.
If you can do those two things – build a website with a logical link structure and optimize each page around a user question where you answer the question on that page – then your site will be “user friendly” in the best kind of way.