If you have a company blog and you are doing right then you are probably doing two things that your competition are probably not doing – you are being social and you are performing SEO. Due to the nature of blogging, you can do both at the same time.
It’s hard to be social on a static website. You build it and leave it for others to read. There’s no interaction. It’s static. So your SEO better be pristine.
With social networking, it’s all about the social. If there are any SEO benefits then they are accidental, just extra banana pudding.
But with blogging, you can have the best of both worlds. You can have the SEO – after all, every blog post is a unique web page. And you can interact with your audience, which makes it as much a social networking tool as anything else. Isn’t it great to own your own social networking platform? Well, that’s what a blog is. And even better, you are the owner of a social networking platform with tremendous SEO benefits. Why not make the most of it?