The most beautiful thing I’ve ever seen is a number 1 ranking for a long tail keyword based on nothing more than on-page content. If you keep it simple and build great content, it can happen. But how?
Here’s the key:
- Write content that people love to read. They’ll stay on the page longer and tell their friends. High traffic + low bounce rate = big SEO plus.
- Use your primary keyword liberally. Not in a spammy way. In a natural language way. But don’t be afraid to use your keyword.
- Put some external links on that page. Nothing is more beautiful than great site navigation with relevant links. Be sure those links have relevant anchor text.
That’s about it. It’s a very simple formula. Very basic. Beautiful. And brilliant.
Sometimes, the best SEO is just to do what’s natural.