If you’re involved with local internet marketing then I am sure you have claimed your business through Google Local. Part of local search is the provision of maps and Google Street View. Google have upped the ante when it comes to local search by opening their doors and inviting individuals to join the Street View Partner Program. Through this program you can nominate places of interest to Street View. This can include your business although there is no guarantee of acceptance. What are the benefits? According to Google:
- Build your global audience and encourage visitors via the #1 mapping site in the world.
- Add Street View of your location to your website using our API.
- Show off your property to users who might otherwise not be able to visit you.
- Best of all, it’s free!
Of course, if your bricks and mortar business is located in a building with historical significance, or stands out in some way, this will enhance the possibility of having it included. This is just one option – and an option well worth following.
Other option for local internet marketing include incorporating Google Maps within your site. This can be a clever option if you have included a mobile version of your site. Anyone finding your site through mobile search will not only find information about the topic they searched, but also a map to your front door. Google Maps, Google Earth and Google Street View are three options that should be included in any local internet marketing strategy.