An autoresponder is a cool software package that will automatically send an e-mail to any e-mail address that signs up or opts in to a mailing list. It is most often used to follow up with subscribers to an e-mail newsletter or other e-mail list. You can send one follow e-mail through an autoresponder or several. It’s up to you. But it’s a good tool to have.
When you set up an autoresponder you need to think about what its use will be: Who will receive it, when they’ll receive it, how often they’ll receive your mail, and why. Standard information, right?
Of course, an autoresponder message need not always be a sales message, though it can be. The main advantage is you can set your messages to send and then forget about it. Once you turn the autoresponder on then anyone who triggers the response will automatically receive your messages. So you have to put some real thought into what your messages will say and how many you’ll send out to follow up with a list.
Let’s say you invite people to sign up for a newsletter. After they opt in, or subscribe, you send an automatic message thanking them for their subscription. A few days later you can have the autoresponder, pre-programmed, send a follow up message offering an upgrade to your paid newsletter. A few days later you can send a similar message. Maybe every third message you want to see an offer for a free gift. What you send is up to you. Get creative. There are no hard and fast rules. The main idea is to save yourself time by programming the autoresponder to send messages to people based on their level of interest. It’s an essential tool for anyone doing business online.