Twitter is more than just a social media website. It’s great for making new connections, building new friendships, marketing your business and its products, and all sorts of other wonderful communication strategies, but it can also be used as a branding tool.
GoDaddy, the hosting company that I use, now offers webmasters a chance to look up the Twitter name for any domain name they register to see if that Twitter name is available. If it is, you can register it through GoDaddy.
For instance, if you buy the domain name www.Imrichhowaboutyou.com then GoDaddy will look for a Twitter name that is compatible with that domain name. Of course, Twitter has a character limit on names – 14 characters. I thought about this and asked myself, Why would GoDaddy do this?
Actually, it makes good business sense for GoDaddy. But more importantly, why would GoDaddy users want to do it? The answer is branding. If your website is www.goodatwhatido.com and you have a Twitter account named GoodAtWhatIDo then you have two web space entities with the same name. You can link them together and use them as a branding tool. As your follower count increases on Twitter and you use the service effectively you’ll get more people visiting your website. Eventually they will come to know you by your Twitter name. That’s great branding.
I have to say that I agree to a point. A lot of people want to interact with an individual on Twitter. Now, I’m not saying that you shouldn’t have your company name as your Twitter name, but make sure that you let you followers know who the person is behind the tweets. You need to personalize things in order to build lasting relationships. If there is more than one person tweeting for a company, let followers know that as well – possibly through the bio section. Figure out a unique way to let followers know who’s posting what (perhaps that’s simply initials at the end of each tweet).
Best,
Ryan Taft
Catalyst Marketers
http://www.squidoo.com/Catalyst-Marketers
Good point! But to maximize the potential of Twitter, you really need to know how to manage your tweets as well as how you balance everything. This way, not only you are expanding your business’s reach, but you are also building some kind of trust and community thru your tweets.