co Yahoo! Is Hyping Local: Should We Care? |

Yahoo! has always been big on small business. Now, with AT&Ts help, they’re getting even more serious. The question is, should we care?

There are a few reasons to be skeptical about this move by Yahoo! First among them is the brand new search engine Bing. While far from being the savior of search technology, Bing has proven that it has the mojo to be competitive and to keep the search market interesting. They’ve even managed to take a little bit of the search market from Yahoo!

But that’s not the only reason to be skeptical of Yahoo!s interest in small business. Here are a few others:

  • Display advertising is the least effective form of online advertising
  • Yahoo! doesn’t really care about search
  • As Yahoo! continues to lose search market share, there will be fewer reasons to advertise there
  • PPC advertising, dominated by Google, is far more effective

I’m sure we could think of a few more. Bottom line, if Yahoo! isn’t going to get serious about search then there won’t be many reasons for people to go there. Games and e-mail just won’t cut it. Am I the only one who is skeptical here, or am I off base?