One often overlooked method of link building is to use press releases to drive traffic to your website, but don’t make the mistake of using press releases solely for link building purposes. That’s not their primary purpose.
Still, a well placed press release can be a big boost to your search engine marketing by providing one or more high quality, relevant links back to your website.
The first thing to remember is to only submit a press release if you have something newsworthy to promote. Your sale on corned beef next weekend is not newsworthy. Sorry.
However, if you sponsor a community Corned Beef Hash banquet and invite the entire community then that could very well be newsworthy and therefore worthy of a press release. But make your event attractive before you start promoting it. Invite some local talent to give a show, have one of your employees dress up as the Corned Beef Hash Man and waslk around your store’s parking lot giving out free samples of corned beef and other goodies, and throw in some unique festivities and even games with door prizes. Make it a huge event.
The more spectacular you make your event the more likely you’ll get people to come, and the more likely you are to get your press release noticed. Once you start promoting your event, write up a press release with the pertinent information in it and submit it to several press release distribution websites. Get your press release in the right places and you’ll likely find some news agencies picking up and running it as is or calling you for an interview. Those activities can lead to inbound links to your website as well as high quality traffic to your event.