A few days ago Mike McDonald wrote a blog post about ranking factors in 2009. I completely agree with most of what he says in the article. To summarize, here’s what he says, with SEOmoz Rand Fishkin’s blessings, is important this year:
- Title tags
- Anchor text
- Link diversity
- Social media and mobile marketing
I would completely agree. I think Title tags have always been important as has anchor text. Link diversity hasn’t always been at the top of the list, but in the last few years it has risen to the top as Google has refined its link quality algorithms. Social media and mobile marketing as ranking factors are new on the scene and I think they’ll rise in importance. But probably not in ways that most of us will imagine.
So what do Mike and Rand agree are not important? Check this out:
- H1 tags
- Keyword density
- W3C validation
Again, great points. But I still think H1 tags are somewhat important. Not as important as they used to be, but important nonetheless. It isn’t even so much that they are bigger than everything else, but if your H1 tag is at the top of the page like it is supposed to be then it becomes a lot more important. If you fill your page with H1 tags then those H1 tags look spammy and become less important. The proper way to use H tags is in declining size from the top to the bottom, which is the same way that newspapers traditionally size their article heads, in the order of importance. If you do it that way then all the H tags are more important.
Still, good article. Thanks to Mike McDonald and WebProNews for a good discussion on ranking ractors.