When it comes to marketing your small business website, there is no one right way or a single wrong way. There are effective and ineffective ways. What we try to do here on the Small Business Mavericks blog is to give you an overview of the online marketing options available to you and let you choose the ones that will be most effective for your business. Since every business, and every small business website, is different, they all require different marketing strategies to maintain an effective online marketing campaign.
For many small businesses, a simple strategy of blogging and article marketing can be very effective. For others, you might be better off with an intensive PPC campaign. Or you may require a strong social media marketing effort. But almost all online marketing should begin with a well-optimized website and move out from there.
Even after building your small business website, you can probably benefit from all of the above marketing strategies. But your budget may stand in the way of performing some of the tasks you want to accomplish. That happens. The important thing to keep in mind for any small business is to work within your budget to design the most effective online marketing strategy for you. If you need help with this, we’re here to be your guide.