If you have a local retail shop you could increase your business simply by offering coupons – online. An article in WebProNews explains how consumers respond better to online coupons than they do print coupons. It’s a really good read.
But how do you do it?
Well, there are a number of ways that you can create coupons actually. The most popular way is through e-mail marketing. You can send out coupons as stand-alone e-mails or include them in your newsletter. Services like Constant Contact allow you to include a coupon in your newsletter and have a space for it in your template.
While newsletters and other e-mail marketing tactics work like a charm, those aren’t your only options. Some companies have made good use of Twitter as a means of delivering coupons. It’s real simple. You build a list of followers and upload a downloadable or printable coupon on your website and send the link through Twitter to your followers. They see it, download it and print it (or print it directly off your website) , and bring it to you. It’s a good way to increase your business and attract new customers.
Local businesses can leverage the power of the Internet and coupons simultaneously for better business. Why not?