co Small Businesses Have A Lot Of Online Options |

Nearly every day now I see a new start up promising to help local small businesses advertise online better. To be sure, small businesses trying to promote themselves online have a lot of options. A few years ago it was OK to spend a great deal of effort trying to be in a lot of places at once. Today, not so. You’d be better off just sticking to a few places and promoting yourself through them.

But which places?

I’d recommend the tried and true for starters. Later, you can expand. But if you really want to succeed online then you need to be where your prospects are. Small businesses trying to make it online have a lot of options and there are no real right or wrong answers – just righter and wronger.

Here are some of the options open to small businesses trying to market themselves online:

  • Search engines
  • Pay per click advertising
  • Social networking
  • Twitter
  • Pay to click advertising
  • Traffic exchanges
  • Display advertising
  • Advertising networks
  • E-mail marketing
  • Electronic newsletters
  • Blogging
  • Forum marketing
  • Podcasting
  • Video marketing
  • Directories
  • Yellow pages
  • Product review websites
  • Article marketing
  • Press release distribution

And these are just off the top of my head. I’m sure there are plenty more.

But if you are a small business then your resources are probably pretty slim. You can’t do it all. Your best bet is to choose a few of the options – the ones that will work best for your business – and spend a lot of time working those. Focus! Otherwise, you may end up with nothing at all.