Google has announced the publication of a new search engine optimization starter guide. I’d just like to say that if you are a new webmaster or you are starting a new website then this reading this guide is perhaps the best thing you can do. It won’t cover all the SEO bases, but it will give you a good basic starting point, which is important for new site owners.
Even if you are a veteran SEO or you’ve got a website that’s been around awhile, it wouldn’t hurt to review the basics. Google’s guide isn’t designed to tell you how to rank well in every search engine on the planet. It is designed to tell you how you can make the most SEO best practices for ranking in Google. In that regard, where else could you turn for solid information?
Even if you hire an outside SEO firm to handle your search engine optimization for you, Google’s starter guide should be on your reading list. By understanding the basics of Google’s ranking algorithm you can ensure that you know the SEO basics and if your SEO company is doing anything wrong you’ll be able to call them on the carpet or replace them. Remember, knowledge is power.
Keep in mind, however, that it isn’t a comprehensive SEO book. You won’t learn everything there is to know about search engine optimization. We’re talking about a starter guide. With that, I encourage you to read the guide to become familiar with Google’s ranking practices and then move on from there.