It’s important if you are doing any social media marketing to ensure that your marketing messages are consistent. It’s easy to get off track if you have more than one person managing campaigns or accounts. For instance, one person on LinkedIn may be marketing one way while someone else on Facebook is doing something completely different. If you have your social media accounts managed in a decentralized fashion this way it is important to have regular meetings with one clear decision maker in order to maintain a consistency in your message.
The best way, however, is to have one person managing all of your social media accounts. Marketing is too important a task to leave to chance. So don’t let too many decision makers in on the process. You can others doing the leg work if necessary. But it’s important to know what you can outsource and what you can’t. To maintain a consistent social media message across the board, keep the decision making centralized and have clear guidelines for your social media workers at the grass roots level.