Marketing Maven Seth Godin has a few words about free. I’ll have to say that I agree. Free offers can get a little too much. And we’ve probably reached the tipping point where offering something for free has lost a lot of its luster. That doesn’t mean that you can’t make free offers any more. But online shoppers have been desensitized to free.
So what should you do instead? Offer value? How much value? One way is to present premium value for high dollar. But is that the best option for your small business?
When you put together your marketing plan, and plan your marketing funnel, you need to consider how you’re going to bring customers in the door. Will it be through a free offer, an e-book download or a podcast, or will it be through establishing yourself as the place to go for premium services? Know where you stand and what you have to offer. Then make it stick.