Whether you have an existing online business or a traditional storefront with an online presence, you will likely find yourself in situations in the real world where you’ll discuss your online business with people in the real world. Off line, that is. How do you take advantage of those situations?
There are a variety of ways to take advantage of off line promotions. One of the most powerful and effective ways is to simply put your web address on your business cards. People do read those and they keep them for future reference.
But I’d consider the business card a starting place, not a stopping place.
You’ll also want to utilize other ways of self promotion. You can use car magnets, which usually work while driving around town (and if you do a lot of driving a car magnet can increase your visibility tremendously), T-shirts, pens and pencils, banners at trade shows and such, and even billboards. If you have the budget for it, you might even try T and radio advertising.
The idea is to use off line methods of promotion to drive traffic to your website. This is perhaps the best way to get new traffic to a new local website since you are active in your community and doing business with local people. Become a master of off line promotion and you’ll see your online business survive and thrive.