You’re a small business owner trying to build yourself an internet presence. Should you focus on SEO or social media? Which is more important?
Well, first, you need to understand the benefits of each. SEO – search engine optimization – offers you free search engine marketing. Today, still today, the search engines are the No. 1 source of website traffic so it’s difficult to ignore them. If you don’t do any SEO on your website then you are going to have a difficult time attracting visitors and converting them to customers.
On the other hand, there are plenty of websites that have achieved high rankings and lots of traffic but weren’t profitable. That doesn’t mean that social media can save your profits. Obviously, the sale is made (or lost) on your website. If you aren’t getting sales then you need to revamp your content.
But what about social media?
Social media marketing is about engagement. It’s about building relationships. If you can establish rapport with someone somewhere other than your website and because of the relationship you have built with them elsewhere they decide to visit your website, that’s a huge plus. It means they do not have to look for you in Google. They’ve found you and didn’t even know they should have looked.
Social media marketing is the online equivalent of word of mouth. If you convert one person then he/she will tell his/her friends. Most likely through online forums, blogs, social networks, etc.
So is it a question of either/or? No, I think it’s both/and. The most effective online marketing is the marketing that combines good SEO practices with effective social media marketing. It’s all about building relationships.