A story in WebProNews reports that mobile phone usage has increased by 74% in the last two years. This has startling implications for local internet marketing.
First, because your customers are likely as on-the-go as you are, they probably have mobile phones. And when they want to find you they will pick up their mobile phone and perform a local search. Google Maps, Yahoo! Maps, and MSN Live Maps are all set to lead people straight to your business location and all a person has to do is perform a search from their mobile phone and drive right to your business front.
Another way local Internet marketing is changing is through direct dialing from the Internet. Sites like Superpages and CitySearch allow businesses to put their business phone number in their directory listings and allow mobile phone users to click a link and dial directly from their mobile phones. That’s a very powerful feature.
Services like Twitter bring social media to mobile phone applications and allow business owners to communicate directly with their local customers in real time. You can actually perform customer service right from your mobile phone without being face to face with your customer.
These are just some of the ways that mobile phones are revolutionizing Internet marketing. I have a feeling it’s only going to get better.