If you want to build a successful website, whether you are building a site for an existing business or starting an online business, you need to consider these 3 essential factors. How you approach each of these factors will determine to a large degree how successful you are at building an online presence:
- Site Design
- Website Development
- Website Promotion
Website design is all about how your site looks and how easy you make it for your prospects to find your website.
Development is about the functionality of your website. Is it easy to navigate? Do you make it easy for your customers to find what they are looking for and are you effective in converting them to customers?
Finally, website promotion is all about how well you market your website so that prospects can find you. Is it search engine optimized? Do you use social media effectively?
If you want to be successful online, it helps to have a plan. You’ll have to consider all three of these essential factors in your plan. Leave one out and you could very well be leaving money on the table.