co Do Website Hits Matter? How to Accurately Measure Your Site Traffic |

A hit is a hit is a hit…or is it? How many hits does your website get? You’ve probably been asked that before, and even if you can brag you get a million hits a month, does it mean what you think it means? How do you measure traffic on your small business site, and more importantly, how do those hits turn into sales?

To understand how to track your website traffic, you have to understand what a hit is.
A website “hit” isn’t as simple as you think. It’s not when someone types in your website name, or find you on Google, Yahoo, or MSN and clicks on your site. That’s not the only definition of a hit.
A hit is a file–and your webpage may contain one, or one thousand. A hit can be an image, written content, or order form. One of your webpages could contain many “hits.”

But what matters is not how many hits you get, but if the hit leads to interest–a sale, a contact, or a networking opportunity. A simpler page with only one hit might just do the job.

Ways to Gauge Your Site Traffic:
Visits, Pageviews, Unique Visitors, Time, and Referrers.

  • Visits, also called sessions are when a visitor comes to your website. Whether they stay one minute or one hour, it counts as one visit.
  • Pageviews, is when a visitor looks at any one of your website pages. That’s why it’s important that each of your pages has a unique URL, or address–so that they’re indexed separately.
  • Unique Visitors, are “first time” visitors. If I return to your site, I’m no longer a unique visitor. Unique vistors isn’t as important (per say) because they might have looked around, realized it wasn’t what they were looking for and left.
  • Time, refers to how long a visitor stays on your site during any visit. By knowing how long a visitor stays, you can tell how valuable that page is. Are they reading content? Placing an order? You want to create pages that are interesting and helpful so visitors stay longer. The longer they stay, the more they’ll remember you and refer you to others.
  • Referrers, is a way for visitors to get to your site. A refer might be a search engine such as Google, or Yahoo–or it might be a link from another site.
  • These five tracking tools are essential to any website owner. You need to know who comes to your site, how many times they return, how long the stay, and how they got there. Take a few minutes and visit your dashboard and take note of who your visitors are. This knowledge can help you create a website that’s worth visiting. and is a great marketing and networking tool.