co Don't Miss the Twitter Train, How to Spotlight Your Business on Twitter |

The world’s gone Twitter crazy. Every television and news show ends with “Follow us on Twitter.” So are you? Twittering, that is? Twitter is great for small businesses. If it weren’t, then every celeb, big business and entrepreneur wouldn’t bother. Twitter gets your message out there–in bite size bits–again and again with lots of chances to update. What better way to reach your audience?

“I can’t figure out Twitter about!”
Understandable, so let’s break it down:

Twitter is like snippets of a bigger conversation.
First, open your Twitter account, and invite your friends and family–and a few work associates. Start slow and learn to be consistent. Twittering does take a committment. It works best when you “tweet” (Twitter’s word for post) often.
Fill out your profile and make sure your website, phone, and other pertinent information are all listed.
Be patient. Like any new application, it takes a while to get the hang of it. Others will begin to follow you–which means every time to “tweet” they’ll get an update.
“Tweet” from your Blackberry/phone. It’s just like texting, and this freedom lets you update wherever you are–which might be your topic of conversation.
Don’t hide that you’re a business. It’s okay that you are so be up front. Be helpful. Be of service. Don’t hard sell.
Carry on a natural conversation. Ask questions. Mention your contest or new product. Answer a question. Solve a problem. Share a work situation you recently encountered. Share a funny story.
What would someone ask you if they walked into your store? Break down that question–and answer–into several “tweets.”
Mention where you’re speaking or if you’re at a seminar or workshop.
Announce your e-newsletter or webinar or new video. And yes, link to it.
Be sure to mention on your blog that you’re on Twitter. And mention it at conferences or other business gatherings. Twitter is hot right now, so let others know you’re on the Twitter train.

It takes time to get the hang of Twitter, and the more you “follow” other small businesses, the sooner you’ll see how to do it–what you like, and what you’d do differently. It’ll take a few months or so to build a decent size following, but most people start to enjoy Twitter, so it’s worth the effort. You’ll make new connections and promote your business–in small increments you can manage.