You’re thinking about doing a webinar. You have a lot to offer, almost too much, and you’re trying to figure out how to offer your advice and services in a way that will keep your viewers coming back for more. You’re a small business and you don’t have a lot of money to spend, and even your time is limited…so where do you start?
Questions to Ask–What Makes a Good Webinar or Online Workshop:
Is Your Webinar Accessible?
Time zones and technical glitches are the two gremlins associated with online seminars and workshops. Your job is to make sure that your webinar should be able to be viewed on any computer–no matter their connection speed, or whether they use Windows, Mac, or Unix, software or screen resolution shouldn’t matter either. So make sure that you double check your webinar capabilities on several systems.
Can they participate?
Ever been stuck on a conference call you had to attend? Did you doodle? Play solitaire? Probably. Unless there’s some form of interaction, your audience will lose interest. Make sure your webinar offers a way for your audience members to participate–a chat area or IM capabilities so that viewers know they’ll be heard. Encourage comments and suggestions.
Is the Information Relevant and Specific?
There’s lots of competition out there right now, so before you go live, make sure that your webinar is up to date. Make sure you have a title that HOOKS and that your seminar has substance and goes into enough depth to be of true benefit for companies and individuals. One of the easiest ways to fail is by not creating a compelling seminar on a specific subject people really need. Ask yourself what is it you want to know about the subject. Consider featuring a guest speaker in the field who can lend a voice of authority and draw in their own followers to your site. They’ll appreciate the exposure and you’ll reap the benefits.
As you begin to plan your webinar, keep these questions in mind. Taking the time to prepare and offer something valuable will yield you the best results. Some webinar software options include Free Conference.com, GotoMeeting.com, and MegaMeeting.com.