In our current economic challenged times, you may be trying to cut every corner possible, and while that’s one way to save money, in marketing, you may choose to take a different approach. Small businesses oftentimes stay in business because they have something unique to offer. Why not take that one step further and ask yourself what’s your specialty?
One thing I’ve noticed is that while many businesses are hurting, others are thriving. Why? They have what people want. And believe it or not, not all customers are looking for the cheapest Many are willing to pay a higher price to get a premium product or a specialty service.
What products or services do you get the most feedback on? What gets the most word of mouth advertising? That’s your niche. Take the time to develop that area of your business and then watch the results. Do you notice a response?
Consider starting a second website just for your specialty line. If you’ve learned a lot about search engine optimization (SEO), you may welcome to chance to create a website from ground up–choose your domain name based on your niche service or product and with specific keywords that set you apart from your competition–and then post your website on search directories. Remember, you can link between the two sites and point to content you’ve created that features both sites.
It’s ironic, but it just might work. Instead of tightening the reigns, narrow your focus.
Promote what you do really well.
Market to the segment of the market you fit,
You may just find that your small business will begin to flourish–by specialized marketing.