Youâ€™ve created your website, and you’ve even gone to the trouble, and perhaps expense, of creating a video. Your small business is all set to be found on the â€˜net.
But nothingâ€™s happening.
You checked your rank, again and again. Youâ€™re not gaining ground. Google, or none of the other major search engines seem to be checking you out.
What can you do to establish your presence on the Internet?
One of the best ways to improve your rank is by having inbound links, (also known as backlinks).
When it comes to videos, make sure youâ€™re using a strong site such as YouTube. Google looks at the page rank of the site you are linking toâ€”and determines how important that link is. The higher their page rank is, the higher youâ€™ll (eventually) rank as well.
Your goal is to get that video seen and one of the best ways is simply by asking for links–from people and companies who know you and those you have something in common with.
Type in your keywords and find other similar sites. Visit them, leave a good comment on their blog, and ask them for a reciprocal link. Instead of seeing them as potential competitors, view each other as cohorts–you can exchange links and ideas–and each of your can specialize in your own niche market and still leave plenty of room for the other guy.
Remember on the Internet, broad keywords won’t yield as good of results as finding your audience by what you specialize in. Make your keywords specific–there are still thousands looking for exactly what your small business has to offer. When you narrow the search, you increase your odds of being found.
If youâ€™re going to the trouble to make a video, then be sure to create a press release/news release promoting it. News/press releases are easier than you think. Check out my post on Press Releases to get some pointers and find some great free press/news release sites such as 24-7 PressRelease, ClickPress, and PRLeap. Consider paying to post your news release. Paid sites have good ranks, and they will link people directly to your site.
Don’t wait to be found–submit to those directories and social bookmarking sites yourself.
Be sure to submit to Digg, Technorati, Deliciousâ€”and donâ€™t forget that StumbleUpon will allow you to submit your site for links. Donâ€™t forget your social media sites. MySpace, FaceBook, LinkedIn all rank well. When you upload your video there, be sure to let your â€œfriendsâ€ know youâ€™ve got a new video.
Webmasters everywhere are looking for content. Your video is content!
Again, start with your keyword search and email some website hosts and introduce yourself, mention your website and that you have a new videoâ€”would they like to post it on their site? If you created a good video thatâ€™s more than a simple advertisementâ€”meaning, you actually offer content thatâ€™s helpful, then theyâ€™ll appreciate your video and want to post it.
These helpful tips can help to highlight your small business video on the web.
Make it easy for others to find you by getting those inbound/backlinks you need to rank well.