Small business websites can benefit from including government sources in their content.
There’s plenty of public domain information, and you’ll be surprised to find relevant content that your readers will find helpful. Updating your webpage with content and important keywords is the fastest way to improve your rank on search engines.
But what about copyrights?
Much of the information is public domain and copyright free.
Public domain government sources are generated with your tax dollars–so you have every right to access this content.
Do a search on public domain government sites and you’ll find a vast array of subjects such as transportation, maps, psychology, photos, statistics, education, finance, engineering, art and entertainment, and the list goes on…
Some uses for public domanin, government sources are: for marketing research, as a statistic to prove a specific trend, as fun facts, or for data gathering in a particular area or field.
One word of warning: Some information is outdated and can be riddled with errors or biased opinions–not that other web content articles don’t contain similar discrepencies–but check the facts and strive to be as accurate as possible.
Look for copyright and permission notices on U.S. Federal Government publications and websites, but if you don’t find one, don’t assume there isn’t one.
You can check public domain use by visiting the Copyright & Intellectual Property Working Group (CENDI).
Many government sources offer articles, statistics, and graphs written directly on a webpage or placed in an Adobe Acrobat PDF file.
If you find information you’d like to use that’s in a PDF file, you should consider converting them to a webpage. Why?
Because Web pages load quicke
You can place a liink from that document directly to your site
Keywords are picked up by search engines in web pages
PDF files don’t rank well on search engines
Some government sites that aren’t public domain are:
The U.S. Postal Service is exempt (you may not use).
Some governmental works were writen by private individuals and companies and are copyright protected.
Certain governmental organizations such as the NTS (National Technical Information Service) has a five-year copyright protection, so check the dates.
Sounds like a lot of rules? Not really. Not when compared to the mammoth amount of information available.
By doing a simple search on public domain content, you can find great information for your small business website, build content, and improve your website ranking.