Have you ever considered writing a press release to promote your small business?
When would you write a press release?
â€¢ When your business opens
â€¢ When a franchise opens
â€¢ When you’re promoting a really big sale (say, once or twice a year–connected with a holiday or event)
â€¢ When you’re giving to the community in some way–a charitable gift of products, services, or if your employees are donating their time and energy such as doing a walkathon, canned good drive, or other service oriented event for a charity.
â€¢ When you’re taking on a partner.
â€¢ When you’ve hit a milestone such as a tenth anniversary, one thousandth customer, or other promotional moment.
â€¢ If you’re promoting a contest, give away or raffle or whenever you participate in a community event such as parade, festival, or town anniversary.
What is a press release anyhow?
A press release is a way to let the press–(also known as the media) know what’s happening.
This includes television, radio, newspapers, and other forms of mass communication, including the Internet (known as the World Wide Web).
Send a copy of your press release to your Chamber of Commerce. They want to support your business, so stay in touch.
Press releases let your community know you’re involved. Find ways to give back, seek interesting approaches to draw people in, the more you do, the more you’ll become a hometown favorite small business.