There is a move toward putting more multimedia content on websites and blogs and there is a very good reason for this. Even if you aren`t interested in doing video, small business podcasts are a great way to get started in the multimedia field.
Podcasts are great for a number of reasons, here are a few:
- They`re portable. People can download your small business podcasts and listen to them on MP3 players and chances are, a large number of your listeners will do just that. It`s usually easier to listen to podcasts while you are doing something else.
- They offer another way to reach your audience. People are busy. They don`t always want to take the time to read long articles or information, but if you offer them the option of listening to the message you have to impart, then you will be able to reach those hard-to-get audience members.
- It`s more personal. There is a bond that occurs when someone gets used to your voice by hearing it repeatedly. This is the reason radio DJs get so famous without ever showing their face. You`ll find that your listeners will feel closer to you and tend to trust you more because they feel they have a chance to really get to know you.
There are some very good reasons for doing small business podcasts, as you can see. It doesn`t mean you have to record daily, even a couple of podcasts a month can really help expand your audience.