The internet gives us a unique opportunity to promote our businesses through blogging, but it also lets us learn from people who have years and years of experience behind them. One of the best things you can do to help your business is simply pay attention to what the best in the field are doing.
Look at the blogs you enjoy reading. Why do you like to read them? What captures your attention? How can you incorporate that into your own blogging for small business?
There`s an interesting post over at ProBlogger this morning that covers how to write sticky posts. I highly recommend checking it out if you are doing your own blogging, or passing it along to your ghostwriter if you hire one to keep your blog running. Here`s an excerpt:
Weâ€™ve already established that readers are in a hurry, and that they donâ€™t want to read your whole post. The important thing to realize is that this applies not just to the START of your post, but also to the END. If your reader can glean everything they want without reading right to the end, they will.
Blogging is one of the best things you can do for your small business. Blogs are definitely something that is growing and it won`t be going away anytime soon.