January is often the time to start new things. If you haven`t begun email marketing for your business yet, then you should certainly think about getting started. It`s an area of promotion that can only help your business if you are careful not to spam.
It isn`t that difficult to get started in email marketing, in fact, you can do it in an afternoon. All you need is an autoresponder like Aweber or GetResponse and a website. The autoresponders let you set everything up and then you can copy and paste the code onto your webpage and presto! you have a form where people can start signing up.
Offering a free ebook or report is a good idea if you want to really encourage people to sign up. A little extra motivation to sign up for your email newsletter or email marketing campaign never hurts.
You don`t even have to write your own email marketing newsletter, if you don`t have the time. There are writers who are more than happy to ghostwrite articles for your newsletters and while this does require a small outlay, it is well worth it to have your email marketing running almost on its own.