PR is essential to any business, but most small businesses focus on just one or two areas of publicity. While focus is sometimes the way to go, it isn`t always going to be beneficial. If you are only going to send out press releases, for example, then you are going to miss out on a huge part of a potential audience.
Having a multi-pronged approach to PR for your small business is the best way to ensure that you are reaching a wider market. Potential clients might not be reading the websites where your press releases go up. So, you`ll want to have a few other options:
- Press releases
- Banner ads
- Article marketing
What else can you come up with? It`s not necessary to do all of these for PR, of course, but an ad on one website, plus a giveaway and article marketing, combined with press releases, will let you reach a good number of potential clients.