The new year is the perfect chance for you to mix up your email marketing strategy a little. While you don`t need to change everything around, it`s a good idea to take a look now at your tracking and analysis.
Figure out what you need to improve and where your weak points are so you can boost your email marketing strategy in the coming year. This is something that can make all the difference in how well things go in 2009. You`ll be able to adjust everything now so that you are able to be more successful going into the next year.
So, what should you be changing? Anything that doesn`t work. Is there a specific email that you find caused more unsubscribes than any other? Learn from the mistakes you`ve made and make sure that you understand what you did wrong or what experiments simply didn`t work out.
Email marketing is a great way to reach clients, but you need to ensure that you are doing your best or you won`t be reaching everyone you could be.