Social media is something that not enough people leverage correctly. Most of those who realize the amazing power of social media sites don`t actually use it the right way . . . they take advantage of the system and neglect to become part of the community that is intended.
There`s nothing wrong with using social media sites to boost your business, but that doesn`t mean that it should be the only thing you do with it. Part of the advantage of sites like Linked In is that you can create a network of people who aren`t just out for themselves. Everyone can help each other and the end result is way more than anyone can accomplish on their own with spammy techniques.
Anyone who thinks that doing things ethically means falling behind doesn`t realize the power of having other people on your team. If there are ten other small business owners who want to link together to form a stronger promotion team, then just imagine how much extra publicity this could net everyone. And the bigger the network, the bigger the results.
If you haven`t tried social media yet or aren`t really doing much with it, now is the time to start building online networks. You can and will benefit from it.