Branding is a huge part of marketing your business. If you do it right, your brand will keep right on marketing for you, even while you`re focused on other things. It`s an area that can be improved on always, but if you leave it, your brand will keep working for you.
Avoid making these three mistakes when branding your company.
- Getting a friend to design your brand. This is a mistake if you aren`t talking about a full-blown professional. If you have a neighbor who dabbles in graphic design, it might be cheaper to have them design everything, but in the long run, it`s not going to pay off, since the branding won`t be of the same level of quality as a professional.
- Scrimping on marketing money. While you don`t have to spend a fortune on branding your business, it also isn`t worth opting for the cheap paper or the low rez logo just because it costs less. Remember that quality is also part of your brand.
- Doing it in bits and pieces. If you end up with business cards in one color and style and online ads in a completely different style because you had them done at different times, keep in mind that this will affect how people see your business. If you must do things piecemeal, be sure that everything matches.
Branding is a very important part of your business, but it needs to be done right.