This is an area where many business owners are divided. There are pros and cons to both types of marketing, but really, there`s no reason not to do both if you are already considering direct mail. Since email marketing costs virtually nothing, it doesn`t add much to the marketing costs and even if you end up with just a few people who take you up on the offers you send out, it will be worth it.
Direct mail is still used by many because of the effectiveness of actually putting information in paper form into the hands of the consumer. However, it is fairly expensive and you will find that you need to have a pretty decent budget if you decide to go with this technique.
Marketing is something that every business needs to do. Whether you are going with email marketing or direct mail, it`s a good idea to consider the possibility of doing both. After all, you can never have too much publicity.
Direct mail may be expensive, but there is a good reason companies continue to use it.