Setting up a website can be quite costly, unless you learn to do some of it on your own, which many business owners do. After all, there are lots of free website templates on the internet and you can easily upload them to a host and customize the content, right?
While this is true, it is NOT the way to go. In fact, opting for a free template could well be the worst graphic design mistake you`ve ever made.
You see, those templates are free for everyone. That means the same template could easily be used by hundreds of other websites, eliminating any brand recognition you would get from your own graphic design.
It`s far better to invest the money and get a website that a graphic designer has created just for your business. That way, you can promote your brand and keep it strong, without dilutions from other sites.