There are a lot of different link building methods, but article marketing is one of the easiest to implement and also very effective. If you can write 400 words, then you have yourself an article that can easily be submitted to a variety of article directories, gaining backlinks for your business site.
There is more to article marketing than just submitting a handful of articles from time to time, however. You might be surprised to find that there are people, usually website owners or ezine publishers, who are looking for content. If they choose to use your article on their website, you`ll end up with more backlinks.
Since the best articles are most likely to be chosen, you`ll want high quality articles, ones that offer top notch information. These will tend to get picked up by others more often, resulting in a lot more links. Submitting unique articles to each directory will also boost your chances of being chosen and looks better in the search engines, as well.
If you aren`t confident in your ability to write great content, there are plenty of freelance writers who are more than able to do this for a small fee. It could easily be the best article marketing move you make.