co Email Marketing: What to Say When You Have Nothing to Say |

There are times when you`ll find that your muse has vanished and there is no news to include in your email marketing. What should you do? Just wait or force something out?

This depends greatly on how you have structured your email marketing. If you`ve been sending out emails on a regular basis, say weekly, then you`ll need to keep up with that schedule. On the other hand, if you have no set schedule and only send out something when there is news, you can probably wait a little longer. A good rule of thumb is to have some type of contact with your subscribers at least once a month.

With email marketing, if you can`t think of something to say, you don`t want to send out junk since this will cause people to unsubscribe. Instead, why not try one of the following:

  • List tips for using your product
  • Offer a review of a site or product
  • Answer a reader question
  • Reprint an article from a long time ago, over a year, preferably

Email marketing can be a bit of a challenge when you lack inspiration, but if you keep a few extra articles on hand, you can buy yourself time to find your muse again.