Business blogging is something that every business can benefit from but if you`re not saying something unique, your blog simply won`t live up to its potential. You see, people aren`t interested in reading the same information they can find on every other blog on your topic.
Offering something unique is the best way to make sure that your business blogging attracts and keeps readers interested. There are a few different ways to do this:
Offer unique insights. You may have a view of the industry that no one is covering.
Cover a completely new topic. It`s pretty hard to do, but if you can find an entirely new topic to blog about, it will definitely get the attention!
Have a unique voice. There are some blogs that are read just because they are entertaining. If you can be funny, go for it. Having a unique voice in the industry, funny or otherwise, will help you create a following.
Being different, standing out, is a good thing when it comes to business blogging. No one wants to read a dull blog that just rehashes the same old content all the time. Provide something unique and they`ll stick around to keep reading.