The domain name that you choose for your business is a part of your brand, which is why selecting something unintelligible, with a combination of initials or parts of words can be a huge mistake. Most small business owners go with a longer version, sometimes stretching their domain name out to four or five words because it`s simply impossible to find a decent domain name.
That will all change, starting next year. New domain suffixes will be coming out that allow people to choose locations or objects as their suffixes, such as .book or .nyc, for example.
While these domains could end up being extremely expensive, they will provide amazing benefits to companies that will finally be able to change their name to something that works with their branding. This could be invaluable.
The change in domain names is something that will drastically change the internet and it could really change how we brand our businesses.