Do you have a logo for your business? While most offline businesses tend to think of a logo right off the bat, the majority of small internet-based businesses neglect this aspect of marketing. It`s a very important part of branding.
What do you think of when you see the golden arches? Of course, McDonalds . . . that is a symbol that is recognized around the world . . . no sign necessary. What about the swoosh symbol for Nike? Or the leaping cat for Puma? These are logos that have been very successfully used to promote the business behind them and people are recognizing these brands everywhere.
Having a logo will help trigger recognition in your clients` minds. When they see your logo, they`ll instantly think of your services or products. Which is precisely what you want them to think of. A logo is part of the marketing process and it really does help to include this in your graphic design.